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Martin Lycka’s Safe Bet Show

Martin Lycka’s Safe Bet Show


Martin Lycka
 is the Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, and has been at the forefront of responsible gambling projects and technology for over a decade. Now hosting the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a litany of high profile names.

With vast industry experience from his tenures at Entain, GVC and Paddy Power/Betfair, Martin is the perfect host for a player protection podcast, and drills down into tackling the industry-wide issue of problem gaming, by speaking to the leading lights of responsible gambling.

Episode 6

The latest episode of Martin Lycka’s Safe Bet show sees Martin sit down for a conversation with Cam Adair, the founder of Game Quitters, the world’s largest support community for video game addiction.

Cam has been published in Psychiatry Research, and has an impressive list of credits including two TEDx talks, NPR, BBC, Forbes, ABC 20/20, CNN, VICE, and Bloomberg, amongst many others.

Cam tells Martin about his history of competitive hockey, and the skills and mindset he’s been able to take from that into his career. Adair also touches on the Evander Kane story, and the impact of gaming and mental health issues related to gaming among amateur and professional athletes.

The two also get into Cam’s ventures with Game Quitter and Know Your Game (a project on which he’s working with Martin), his thoughts on Esports, the future of the Esports revolution, and whether it can rival traditional sports in the future.

Finally, Martin gets Cam’s thoughts on gaming disorder being added to the WHO’s ICD-11 list, what gaming and gambling companies can do to help with prevention of mental health issues, and the role that parents and loved ones have to play in combating these problems.

Episode 5

The latest episode of Martin Lycka’s Safe Bet Show is here, and Martin’s guest this time is Shelley White, the CEO of the Responsible Gaming Council, and one of the most influential and important names in the RG field.

Martin and Shelley have a fascinating discussion on numerous topics close to Shelley’s heart, including her career history and some of her achievements working with the YMCA, Kidney Association and United Way.

Shelley compares some of her previous roles to her current position in the gambling industry, and discusses whether or not she sees any patterns from those roles to this one. The two also get into key commonalities in tackling problems from Shelley’s previous roles to her position at the RGC.

Martin gets Shelley’s thoughts on the evolution of willingness to tackle responsible gambling issues in the industry, discusses the impact of the pandemic on gambling, as well as the role technology (specifically machine learning and AI) has to play in the future of responsible gambling.

Shelley also explains the lay of the land in Canada when it comes to gambling, responsible gambling and CSR, as well as the current regulatory status with regards to provinces legalising iGaming, and the single sport wagering bill.

Finally, Martin asks Shelley to lay out what responsible gaming means for her in just 60 seconds, and how her vision ties in to ensuring gambling is the entertainment it was designed to be.

Episode 4

Episode 4 of Martin Lycka’s Safe Bet Show features one of Martin’s esteemed Entain colleagues, none other than Grainne Hurst! Grainne is Entain’s Director of Corporate Affairs, and works closely with Martin on Entain’s responsible gaming and player protection arm. 

Martin and Grainne discuss life as each other’s ‘corporate other half’ (emphasis on the corporate), bond over name-mispronunciation woes, and even give some thoughts and predictions on England (and the Czech Republic’s) chances at Euro 2020!

Of course the two also get into the hot topics of responsible gambling, Entain’s ‘Changing for the Better’ program, and the revolutionary ARC program (Advance Responsibilty & Care), both of which Grainne has played a huge part in. 

Grainne gives some insight and information on ARC’s personalised responsible gaming system, and how it can change the customer experience using algorithms and behaviour analytics.

Episode 3

Martin’s guest for Episode 3 is Judge Cheryl Moss of the State of Nevada District Court and the Gambling Treatment Diversion Court. Judge Moss gives an absolutely fascinating interview with Martin about her career, how she got into law, the accelerated path she took to becoming a judge and how she ended up in Las Vegas. 

Judge Moss also gives an impassioned introduction to the Gambling Treatment Diversion Court, of which Judge Moss was the first Judge to preside over, explains to Martin the impact it could have and where it could go in the future (hint – not stopping with New Jersey!).

Episode 2

Episode 2 of Martin Lycka’s Safe Bet Show sees Martin in conversation with Brianne Doura-Schawohl, Vice President of US Policy and Strategic Development at EPIC Risk Management

Brianne is a real pioneer of responsible gaming in the US, and takes Martin through her time on the Massachusetts council for Gaming and Health, and her role in creating the formative responsible gaming policies in the country, as well as her work in tackling compulsive gambling in the military. 

Brianne tells Martin all about EPIC and her role, and gets into the differences between the UK and the US, on everything from the approach to responsible gaming, to the accents and definition of a brew!

Martin and Brianne also cover family, and get Brianne’s advice on how to juggle a successful career with your family life.

Episode 1

In the inaugural episode of the Safe Bet Show, Martin Lycka sits down with Alan Feldman (Distinguished Fellow, Responsible Gaming at UNLV International Center for Gaming Regulation) to discuss all things safer gambling.Drawing upon his upbringing and relocation to Las Vegas, Feldman reflected on his parents’ concerns surrounding the betting industry and the preconception that casinos were both ‘greedy’ and ‘predatory’ entities.However, Feldman disclosed that once he started working within the industry, he noted a disjointedness between the public conversation about problem gambling and the discussions taking place within the casino walls which were more focused upon responsible play.

The discussion also touches upon the importance of peer-reviewed, scientific research in both identifying and treating problem gambling and how responsible gaming is becoming more and more important.

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