1X2 Network has lauded its appointment of former Entain Head of Slots, Alex Ratcliffe, as adding “serious firepower” to its senior roster.
Taking the position as Chief Product Officer, Ratcliffe’s responsibilities include taking charge of the product marketing and operations teams across the firm’s 1X2gaming and Iron Dog Studio subsidiaries.
“Kevin (CEO), Neeraj (CTO) and I have a shared vision for how we can make 1X2 Network a tier-one provider of online casino content,” Ratcliffe noted.
“The opportunity to help drive its studios forwards and to deliver great experiences to players was one that I could not turn down and I look forward to hitting the ground running with the various teams that I will be working with across the business.”
Moreover, 1X2 noted that Ratcliffe will aim to meet two objectives. The first is to bring data into the decision-making process and utilise an analytical approach to make informed choices and drive growth.
The second objective is to employ best practices in the product development process in order to improve the cadence and quality of releases from both studios.
Prior to Entain, Alex held a number of B2B and B2C product roles in the industry which saw him develop product and game innovations and drive growth into regulated markets such as the USA.
Kevin Reid, CEO at 1X2 Network, added: “Alex is an incredibly talented, highly skilled product specialist and to be able to bring someone of his calibre into 1X2 Network is a key moment for the business as we look to embark on the next phase of our success journey.
“Alex will help us leverage the power of data to make informed decisions about game development and to improve the overall quality of our slots and table games, as well as the time it takes to bring games to market.
“I’d like to take this opportunity to officially welcome Alex to 1X2 Network and look forward to working closely with him in his role as Chief Product Officer.”