1×2 Network has announced the launch of AD LUNAM, the company’s latest igaming production studio that aims to offer multiplayer, social and arcade games in a bid to access a younger demographic of players.
AD LUNAM will produce a range of instant games including crash games, plinko and mine games in a bid to deliver “never-before-seen gaming content that will appeal to the newer generations of online gamblers who demand more from their gaming experiences”.
The studio will also focus on developing 1×2 Network’s suite of branded content into new igaming concepts and mechanics.
“After months of work it’s a delight to finally introduce AD LUNAM to our partners and players alike,” said Kevin Reid, Chief Executive Officer at 1X2 Network.
“I can’t wait to show off the fantastic concepts we’ll be releasing under this brand as we shift up a gear into our third decade of operation. Watch this space as all of us at 1X2 Network shoot for the moon.
“We’re very excited to add AD LUNAM to our portfolio of brands. This expansion of the 1X2 Network marks a new era for our company as we cross the threshold into our third decade of operation. Our partners and players can expect an exciting range of games from AD LUNAM in the coming months.”
AD LUNAM will bolster the group’s igaming content offering, working alongside established studios 1x2gaming and Iron Dog Studio under the 1×2 Network banner.
Alex Ratcliffe, Chief Product Officer at 1X2 Network, added: “Our goal is to create games that stand out from the crowd and offer players compelling experiences they can share with one another.
“AD LUNAM’s approach to game design is to not only keep pace with the ever evolving arcade vertical but to drive it forward and carve 1X2 Network’s place in a truly exciting product landscape.”