1xBet has secured a significant marketing boost through a new partnership with Conor McGregor ahead of the UFC superstar’s return to the octagon.
The operator confirmed that the Irishman will serve as an ambassador for 1xBet ahead of his fight against Max Holloway on 11 July.
A statement from the company said: “We’re proud to welcome UFC legend Conor McGregor as 1xBet Global Brand Ambassador. As one of the greatest icons in combat sports prepares for his long-awaited comeback, we’re excited to begin this new chapter together.”
Securing McGregor as an ambassador represents a significant scoop for 1xBet given the number of eyes that will be focused on the fighter’s return to action in the T-Mobile Arena in Las Vegas.
Even after five years out, it remains the case that in Mixed Martial Arts, few move the needle as much as McGregor, who originally shot to stardom with a blistering run to the featherweight title.
Throughout his time in the UFC and beyond, McGregor has a long history of forging commercial relationships with the gambling industry, having in the past held similar ambassadorial roles with firms such as Parimatch, Betsafe and Duelbits.
Meanwhile, he has also partnered with the prediction markets platform Polymarket ahead of his latest fight with Holloway, with the pair releasing a promotional video on Instagram in which McGregor is replicating the mirror scene from the 1995 movie ‘Hate’.