32Red partnership sees Bragg Gaming Group turn focus to the UK

In a bid to boost its UK presence, Bragg Gaming Group has secured a deal with Kindred subsidiary 32Red, providing the operator’s UK-facing platform with slots from its remote gaming server. 

Under the partnership, 32Red’s player base will gain access to a host of online casino content curated from partnered suppliers, in addition to slot releases from Bragg’s proprietary studios including Atomic Slot Lab’s Dreamy Genie and Indigo Magic’s Sea of Plenty. 

Lara Falzon, President and Chief Operating Officer at Bragg, stated: “32Red is one of the top-rated online casino brands in the UK, so it’s great to see our content go live on its site. I’m sure its customers are going to thoroughly enjoy the titles we have to offer.

“The go-live announcement comes at a time of important growth here at Bragg with a number of new deals being announced in key European markets.”

The integration of the group’s in-house and third-party slot releases is set to be facilitated using Microgaming’s aggregation platform, allowing the Kindred Group subsidiary’s players to play a host of titles from Bragg’s affiliated operators around the world. 

Adam Newnham, Commercial Operations Manager at 32Red, added: “We are excited to see Bragg’s comprehensive range of content being launched across our UK platform, providing access to a host of popular titles as part of our deal with Microgaming.”

“The 32Red brand is dedicated to providing the best possible experience for our customers, with the latest addition of games from Bragg’s RGS helping us do just that.”

Although this deal sees Bragg turn its focus to the UK market, the group recently expanded its efforts in the US by securing an agreement with New Jersey-facing operator Resorts Digital Gaming.