7777 gaming has taken its igaming portfolio live with South African operator Bitville Gaming, signalling the supplier’s African market entry.
Through the collaboration, 7777 will host a plethora of slot content on Bitville’s online casino platform as it looks to expand its presence in the African market.
While announcing the deal, Elena Shaterova, CCO at 7777 gaming, outlined the company’s plans for continued expansion on the continent, aiming to reach “10 other African countries within the year.”.
Shaterova explained: “We are thrilled to announce our partnership with Bitville Gaming, which will allow us to enter the African market. The company has been doing business in South Africa for many years and has a proven track record of success.
“We’re confident that their distribution capabilities will help us reach our goal of expanding into 10 other African countries within the year, and confident that the partnership will bring many benefits to both sides, including an increase in our sales and brand recognition on the continent.”
The deal comes shortly after 7777 broadened its presence in Europe after receiving authorization to supply products to online casino brands in Georgia.
Commenting on the South Africa-focused partnership, Andrew Von Hoesslin, CEO at Bitville Gaming, added: “7777 gaming is among the most innovative and highly engaging B2B online casino providers that have recently entered the igaming scene.
“We believe that 7777 Gaming’s alternative and modern game concepts will be well-received by African players, and we look forward to our mutual success story on the market.”