7777 gaming expands Latin American reach with UniversalSoft

Latin America

7777 gaming has targeted Latin American expansion after agreeing to a content partnership with Peru-based operator UniversalSoft.

Aiming to ‘deliver unparalleled gaming experiences’ to more players in Latin America, 7777 gaming’s latest partnership will see games such as Pearl of Egypt Kingdom and Cash 40 Merry Christmas gain enhanced visibility via the operator’s six online casino brands.  

While the operator is based in Lima, Peru, UniversalSoft has brands that face players in other LatAm nations such as Uruguay, Chile, and Mexico. 

Larisa Karaboyheva, Account Manager at 7777 gaming, stated: “This strategic partnership with UniversalSoft allows us to extend our reach in the vibrant Latin American market, making our diverse range of games accessible to a broader audience. 

“We believe it’s the right step in establishing our presence and showcasing the uniqueness of our gaming content in the region.”

The deal will see over 100 individual slot releases from 7777 gaming introduced to players of each brand, as 7777 continues to strengthen its presence across regulated markets on a global scale. 

7777 gaming’s latest collaboration follows a flurry of recent Eastern European content agreements, bolstering its Bulgarian market position in a deal with Magicbet before gaining Romanian growth via Superbet