7777 gaming has joined forces with online casino operator Betsson in a slot integration deal that hopes to “recognise the immense potential” of the Georgian market.
Strengthening its position in Georgia, 7777 gaming has offered Betsson’s Europebet brand over 100 in-house slot releases, including Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty and Cash 20x.
Mindia Tsiklauri, Slots Product Manager at Europebet, stated: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market.
“Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.”
The deal extends 7777 gaming’s European presence by allowing the studio’s slot releases to reach a growing number of players in Georgia.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, added: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector.
“Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.”
While European expansion continues to be sought after by the supplier, it recently focussed on growth in Latin America by reaching a deal with R. Franco Digital.
Zhana Aleksandrova, Business Development Manager for Spain and Latin America at 7777 gaming, commented: “The signed agreement with R. Franco Digital gives us another level of motivation and dedication to two very important markets for us – Spain and Latin America.
“R. Franco Digital has a strong presence, a wide network of partners, and an audience that loves exciting and innovative casino games. We are confident in our mutual success and are looking forward to receiving feedback from the players’ community.”