7777 gaming aims to ‘reach the next generation of players’ with IGT

ESA Gaming has enhanced the distribution of its proprietary slot content after forming an aggregation alliance with SYNOT Interactive.

7777 gaming has inked a deal with International Game Technology, providing the latter’s PlayDigital aggregation platform with its full suite of igaming titles. 

Under the terms of the agreement, the supplier’s complete catalogue of games will become available to IGT’s affiliated operators in a bid to increase the distribution of 7777 releases such as Golden Scarab, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Knights and Magic, Hit the Pinata, Cash 40 and more.

Gil Rotem, President of iGaming at IGT, explained: “We are pleased to work with 7777 gaming. Creating an exciting and extraordinary portfolio is key to engaging igaming players. We look forward to this collaboration and aim to work closely together to offer the next level of excitement to players around the world.”

With its PlayDigital platform, IGT offers affiliated operators in more than 20 regulated markets globally a range of games, player engagement tools and data and analytics. 

Elena Shaterova, CCO at 7777 gaming, added: “We at 7777 gaming are proud to engage in a partnership with IGT PlayDigital. We believe that it is a perfect fit for our plans for international expansion and reaching the next generation of players worldwide.”

“We are looking forward to strengthening and developing this partnership further towards achieving common goals.”

This alliance adds to a busy start to the year for 7777 gaming, following a recent partnership made with Sesame to provide a selection of its slot titles to players in Bulgaria.