7777 gaming signs aggregation deal with SoftGamings

Business deal

7777 gaming has formed its latest aggregation agreement, offering over 140 in-house online casino titles to SoftGamings’ third-party platform. 

Via the collaboration, SoftGamings’ roster of operator partners will be able to offer their players a host of 7777 gaming content, including slots such as King Cash 10 and Pearl of Egypt Kingdom

Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We are excited to partner with SoftGamings and bring our cutting-edge casino games to a broader audience. 

“This collaboration aligns perfectly with our mission to provide players worldwide with top-notch gaming experiences. SoftGamings’ reputation for excellence in the industry makes them an ideal partner, and we look forward to a mutually successful journey.”

The deal comes shortly after 7777 gaming targeted expansion in the Eastern European igaming market, having agreed to a content partnership with the Ukranian National Lottery

Commenting on the aggregation deal, Anna Kiselova, Head of Partnership at SoftGamings, added: “We are delighted to welcome 7777 gaming to our esteemed list of partners. Their commitment to innovation and quality aligns seamlessly with our vision. 

“The addition of their games to our platform enhances our ability to provide clients with a comprehensive and world-class gaming experience. We look forward to a successful partnership that brings excitement to players and value to our clients.”