Playtech takes Adventures Beyond Wonderland across the pond

Playtech’s live casino division has announced a move to take its live casino game show product Adventures Beyond Wonderland to the US for the first time. 

Signalling the game’s US debut, Playtech Live has launched a physical studio in New Jersey to broadcast the title 24/7 to partnered operators in the nation. 

In Adventures Beyond Wonderland, trained hosts spin a wheel as players place bets on where the wheel will land. Multiplied bet amounts prizes are on offer, alongside bonus game modes such as Wonderspins and Walterspins. 

Edo Haitin, CEO at Playtech Live, remarked: “We are proud to deliver the first true game show experience in the American market. Live Casino is not just part of the gambling industry, but also part of the entertainment industry – and it’s here to stay. 

“In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment. Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. 

“At Playtech Live, we will continue our role as the provider and partner of choice with the top-notch quality portfolio to support partners when entering new markets. We do not expect the pace of this trend to slow down, we believe it will only accelerate – and we look forward to expanding even further across the US and globally”. 

Players in the US will also benefit from the game’s augmented reality and real-time elements that allow for a greater interaction with the hosts and other players.

While this move sees Playtech enhance its US footing, the igaming developer recently broadened its Spanish market position by forming an alliance with online casino platform SkillOnNet.