Amusnet has formed a partnership with the Lithuanian Muay Thai and kickboxing event UTMA 18, which will see the duo execute powerful punches across the Baltics.
The iGaming supplier bolstered its reach in the region by showing its support for UTMA 18 at the Žalgiris Arena in Kaunas, Lithuania, which had a headline bout of Sergej Maslobojev securing victory over Ignas Pauliukevičius in front of more than 13,000.
Amusnet’s latest deal in Lithuania and the Baltics is a continuation of its expansion across Europe, where the supplier has recently secured partnerships with Casino Admiral and Casino Adjara to grow its presence in the Czech and Georgian iGaming markets, respectively.
Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet, commented: “As a supporter of UTMA events in the region, we focus on initiatives that elevate the connection between sport and audience experience at scale.
“Our growth in the Baltics is anchored in collaborations driven by trust, continuity and meaningful engagement across digital platforms and live environments.”
Alongside the event, Amusnet also took part in the official UTMA podcast, contributing to discussions on how combat sports have evolved and what modern audiences now expect.
Speaking recently to iGaming Expert, Amusnet’s Chief Technology Officer, Lazar Agatonovic, explained how Amusnet has gained a strong position in regulated markets across the world thanks to certain technological, architectural and engineering choices.
“Our strategy was to build proprietary, scalable technology that could sustain long-term growth in a highly competitive, compliance-driven industry,” Agatonovic said.
“By investing early in our own architecture and internal engineering capabilities, we established technological independence, enabling us to move quickly, adapt to regulatory changes, and maintain consistent performance standards across jurisdictions.”