EveryMatrix is broadening its reach across the African continent after agreeing to power Betsson Africa’s expansion into Cameroon.
Betsson Africa selected EveryMatrix to supply the operator with its full turnkey casino and sports solution suite following a competitive tender process.
The platform provider’s front-end development, across casino, sports, player account management, payments and affiliate management, will be included in the partnership.
Ebbe Groes, Group Co-Chief Executive Officer & Co-Founder at EveryMatrix, commented: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
EveryMatrix’s Africa reach
EveryMatrix’s partnership with Betsson Africa sees the supplier continue to expand its presence on the continent, following partnerships with BetKing in Nigeria as well as with MBet in Tanzania and the Democratic Republic of Congo.
Earlier this year, the supplier was also handed a manufacturer’s licence to provide its services in South Africa.
Rony Richa, Commercial Director at Betsson Group, added: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets.
“EveryMatrix was chosen for its proven technology, regulatory experience and capability to support a structured and controlled rollout.”
Speaking to iGaming Expert, Matt Cowan, Commercial Director at EveryMatrix, Africa, provided insight into the rise of iGaming across Africa, outlining what is causing a shift to online casino games and how operators can capitalise on changing user habits.
Cowan said: “Sports and Crash still rule the roost, but as the player base matures and starts to look for richer, more dynamic game experiences, the natural progression will be to give slots a go. It’s only a matter of time.”