Aristocrat Gaming has inked an alliance with the New England Patriots to become an official partner of the NFL team and Gillette Stadium.
Under the terms of the multi-year partnership, Aristocrat will have prominent signage placed across the stadium throughout the whole of the year, which includes in-stadium, on the concourse and in-game branding.
Moreover, the igaming firm’s collaboration with the American football team will feature in-game promotion and game-day activations.
Hector Fernandez, CEO of Aristocrat Gaming, explained: “We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL.
“We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favourite team in new and exciting ways.”
The news of this partnership follows Aristocrat Gaming’s recent exclusive multi-year slot machine licensing agreement to build land-based NFL-themed slot machines.
The NFL licence offers an opportunity for fans to select their favourite teams, such as the Patriots, when using land-based gaming machines.
“The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans,” added Murray Kohl, Vice President of Corporate Sponsorships for Kraft Sports and Entertainment.
“We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”