Aristocrat Gaming has been named the official slot machines of the Formula One Las Vegas Grand Prix via a multi-year sponsorship deal.
The F1 Heineken Silver Las Vegas Grand Prix is set to take place later this year from November 16-18 on the Las Vegas Strip.
Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, stated: “Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the F1 Heineken Silver Las Vegas Grand Prix.
“This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Aristocrat Gaming’s collaborations within sports go beyond F1, as the company also has a slot machines deal with the NFL, as well as being the official partner of the Las Vegas Raiders and Allegiant Stadium.
Several Las Vegas casinos are partners with the upcoming F1 race, including founding partners Caesars Entertainment, MGM Resorts International and Wynn Las Vegas, and presenting partners MSG Sphere, Resorts World Las Vegas, and The Venetian Resort.
“Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance the guest experience through innovation and technology, and also understands Las Vegas’ unique market,” added Emily Prazer, Chief Commercial Officer for the F1 Heineken Silver Las Vegas Grand Prix.
“Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”