Aristocrat joins forces with Hard Rock Digital for US growth

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Aristocrat has extended the reach of its online real money gaming division Aristocrat Interactive after forming a New Jersey-focused alliance with Hard Rock Digital

With plans to launch slots collaboratively in additional markets “in the future”, this deal will see several slots produced by Aristocrat’s igaming division hosted on Hard Rock’s online casino platform in the Garden State – Hard Rock Bet

Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, commented: “Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. 

“This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet.”

Hard Rock players based in New Jersey will benefit from an array of content provided by Aristocrat, bolstering the casino platform’s current offering of over 1,000 games live in New Jersey. 

“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can,” said Grant Williams, Hard Rock Digital’s SVP of Casino. 

“Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”

Meanwhile, on the other side of the Atlantic, Hard Rock recently enhanced the slot offering of its Dutch service by securing a content partnership with Stakelogic, which also included live casino titles.