Aristocrat reveals new performance analytics RevMax Plus

Aristocrat Gaming has launched its new RevMax Plus performance optimisation program in an attempt to aid operators to ‘maximise’ game investment through custom and confidential data-driven analytics.

Developed by Aristocrat’s data analytics team, the RevMax Plus ‘proactively’ monitors the performance of the company’s games across the casino slot and offers a ‘dedicated analytics team’ which executes detailed reviews of performance data in current performance trends. 

The information provided then allows for the development of customised product recommendations that are individualised to every operator. 

“RevMax Plus is a testament of Aristocrat’s commitment to our customers and symbolises where our services meet our exceptional technological capabilities,” said Jon Hanlin, senior vice president of commercial strategy and business analytics at Aristocrat

“As a former operator, I understand the importance of data to make critical decisions that directly affect revenue. RevMax Plus delivers solid, data-based recommendations that are unique to each operator’s individual floor.”

The input of information for operators allows them to adjust the casino floor to create ‘the right product mix’ which is aimed at optimising performance and title diversification. 

Thunder Valley Casino Resort’s gaming revenue manager, Patrick Crawley, lauded the company’s program noting it’s ‘great’ to have a partner that ‘cares enough to share the load’.

He commented: “Only Aristocrat has a program like RevMax that takes a data-driven approach to proactively identify opportunities for product improvement. When you’re managing thousands of games, it’s great to have a partner that cares enough to share the load.”

RevMax Plus is the latest version of Aristocrat’s RevMax solution, which has been helping customers boost performance since 2008. 

The new RevMax Plus includes multiple enhancements, such as a dedicated data team providing analysis and game optimisation recommendations, comprehensive and confidential analysis, monthly performance reports and proactive enhancement solutions and enhanced and vetted data analytics.

“Our designers make the best games in the business, and independent research proves that performance. Still, we want operators to maximise revenue, and RevMax Plus is an ideal companion to our catalogue of proven-performing games,” Hanlin concluded.