AvatarUX appoints Lara Falzon as CEO while Nicola Longmuir leaves

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AvatarUX has witnessed a C-level executive shake-up as Lara Falzon was named as the company’s inbound CEO, following Nicola Longmuir’s decision to leave the studio.  

Having worked as the slot developer’s CEO since early 2022, Longmuir will pass on the baton of CEO to Falzon in January as she is set to leave the company completely. 

Falzonexplained: “I’m honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company.

“AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.”

The incoming leader brings a wealth of experience from the igaming industry, and particularly in the slot provision sector, joining AvatarUX from Bragg Gaming Group where she held a position of President & COO. Prior to that role, Falzon also held senior positions at Red Tiger and NetEnt. 

Tomas Bäckman, Chairperson at AvatarUX, added: “We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business.

“I also want to thank Nicola for all her hard work over the past two years and I wish her all the best for the future.”

AvatarUX’s recent slot title, Donkey & the GOATS, was recently discussed on the latest episode of Beyond the Reels as the studio’s Head of Studio, Hubert Spala, walked us through the inspiration behind its boxing-themed title.