AvatarUX extends Light & Wonder deal to continue slot integration

AvatarUX has agreed to extend its partnership with Light & Wonder, allowing the supplier to host its titles on the latter’s OPENGAMING distribution platform. 

With this deal, Light & Wonder affiliates will gain access to the latest AvatarUX titles with games like CherryPop and MonkeyPop included in the developer’s product offering. 

“Light & Wonder is an iconic igaming brand, and our collaboration has already born significant success,” explained Niki Longmuir, Chief Executive Officer at AvatarUX.

“Strengthening our partnership will see us roll out some of our most popular hits to its network, further increasing both our brand visibility and our revenue streams. 

“It will allow us to launch a diverse portfolio in top markets like the US and offer some of our top games to the players there. It’s a fantastic step for us, and we’re confident we can continue to add value to Light & Wonder.”

The aforementioned slots, and a plethora of other AvatarUX releases, utilise the company’s PopWins mechanic, in which winning symbols are removed after providing their payouts to be replaced by double the amount of symbols. 

Steve Mayes, Digital Head of Partnerships at Light & Wonder, added: “Our relationship with AvatarUX has already proven to be a success after only a few short months. We’re thrilled to expand this further to include additional top-performing content that is hugely popular with players.

“AvatarUX is one of the most exciting emerging game providers in the industry, and we’re delighted to be working with them more closely than ever.”