Games design studio AvatarUX have signed multiple distribution deals, with plans to launch five new releases featuring the successful PopWins mechanic.
The new releases will feature the PopWins’ winning combinations pop, with each pop creating two new symbols, in turn leading to increased chances of multiple wins. Furthermore, the mechanic can expand the rows from four to seven, increasing the ways to win from 243 to 33,614.
AvatarUX – a partner studio of Yggdrasil’s YG Masters – has forged partnerships with Asian distribution firms Hub88 and Azure Tech, enabling the operator to expand its international market reach and customer base for its range of slots, headlined by the successful CherryPop title.
“We are always on the search for innovative and original casino content and AvatarUX absolutely delivers on that front,” said Vladimir Negine, director at Hub88io.
“We expect these titles to resonate particularly well with players at Hub88’s operators across Asia as both the design and unique game mechanics are extremely well suited to the region. We see AvatarUX as an important partner for Hub88 going forward.”
Cora Chen, COO at Azure Tech, added: “We are delighted to have partnered with AvatarUX whose innovative game mechanics and Asian-inspired games stick out and we can’t wait to showcase more of their games to the Yggdrasil fans and other players in Asia. This deal with AvatarUX extends our wide-ranging pipeline for the year.”
In addition to the distribution agreements and releases plans, 2021 will also be the first year that AvatarUX will make the possibility to license its properterity technology available, allowing other games studios to take advantage of the PopWins mechanic.
Marcus Honney, managing director at AvatarUX, remarked: ”2020 saw several highlights for us with the launches of our successful PopWins titles, including huge hit CherryPop, and our biggest ever win when we released BountyPop, with one lucky player winning SEK1.7m.
“It has given us a fantastic foundation to build on as we look to reach new heights and we have already started 2021 with two great distribution agreements that will see us expand our reach towards Asian operators. It is a thrilling time for AvatarUX with a significant amount of work in the pipeline and we are very excited for the year ahead.”