BGaming has strengthened ties with the affiliate space by partnering with First Look Games to host its content library on the latter’s showcase page.
The partnership will see BGaming host its catalogue of igaming content on First Look Games’ website, offering the latter’s readership assets and information on each of the supplier’s online casino titles.
Information that BGaming will showcase on the First Look Games website includes game sheets, logos, images, videos and demo links supported by age verification technology from Age Checked.
Elliott Resnick, Head of Commercial at First Look Games, commented: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.
“The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Providing access to assets via the partnership will allow affiliates to create content around individual BGaming slots, with the studio also able to select specific affiliates and provide them with an exclusive first look into its new games.
Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
While this move sees BGaming enhance its position in the affiliate space, the studio initiated a charitable endeavour earlier this month by pledging €10,000 to a Polish chess school.