Björn Krantz CEO appointment marks Yggdrasil’s ‘next globalisation phase’


Yggdrasil is set to enter its ‘next growth and globalisation phase’ with the appointment of Björn Krantz as its CEO in a move that will see him work together with the company’s senior management team lead.

The position has been handed over by Yggdrasil’s Founder, Fredrik Elmqvist, who commented: “Björn is well known to the industry as his delivery track record is amazing and he has been a successful executive leader in rapid global growth environments for a very long time. 

“In the past two years, Björn has been heavily involved in shaping and building Yggdrasil’s global market operations, as well as being a key contributor to the company’s growth strategy and execution planning.

“The time is now ripe to execute on this transition and it’s a great day for the Board, myself, and the entire company to see Björn take over the helm. I am confident that he will do great in propelling the business forward and take it to the next level. 

“I will have the pleasure to continue working with Björn through a more active Board assignment, and will also provide my advisory knowledge in the best possible way to support the continued success of the company and its strategy.”

Having previously spent a decade with gaming solutions firm NetEnt, before joining Yggdrasil in January 2020 as Head of Publishing Division and most recently as Chief of Global Market Operations, Krantz brings with him over 12 years of C-level experience from the industry.

“It’s with great humility that I am taking over as CEO after Fredrik,” remarked Krantz. “I have enormous respect for the history, the company’s legacy and its awesome culture. It’s all about the people and building strong and winning teams, and it’s a great pleasure for me to have such talented and motivated people around me every single day.

“We have a clear strategy, and together with the rest of the management team I look forward to delivering on our global growth ambitions, and to further strengthen our position as the leading igaming publisher and premium global igaming solutions provider. 

“It will be a pleasure for me to continue working with Fredrik as a close ally and use him as a strategic soundboard as we enter the next phase of the company strategy implementation.”