Blueprint Gaming targets Canadian expansion with NorthStar Bets

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Games provider Blueprint Gaming has announced its latest content partnership, expanding its presence in Ontario with NorthStar Bets

Through this collaboration, NorthStar Bets, an online casino platform operated by NorthStar Gaming, will gain access to a selection of Blueprint titles including Ted, Fishing Frenzy: The Big Catch and The Goonies.

“Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022,” stated Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming.

“Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”

In addition to established video slots, NorthStar Bets’ Canadian player base will be able to play a range of Megaways games such as Eye of Horus and Wolf Legend. 

This deal will eventually see the provision of Blueprint’s entire product portfolio to the online casino platform, utilising content ‘specifically tailored for Canada’ with the company suggesting that Deal or No Deal has been ‘extremely well received’ in the region. 

“We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers,” added Michael Moskowitz, CEO of NorthStar Gaming.

“As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”