ESA Gaming targets African expansion with betBonanza integration


Slot provider ESA Gaming has turned its focus to Africa with its latest integration deal, agreeing to provide its games to Nigerian operator betBonanza.

Including both slot releases and instant games, ESA’s offering will expand its presence on the African continent with betBonanza players able to access the supplier’s assortment of “ultra-lightweight” EasySwipe mobile titles. 

Thomas Smallwood, Head of Marketing at ESA Gaming, stated: “Regulated African markets have become a key focus for us as our EasySwipe portfolio is perfectly designed to marry up with the wants and needs of local players in the continent.

“betBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introducing new excitement to their growing customer base.”

Through this collaboration, another corner of the African market will become able to play established ESA releases such as Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, in addition to the studio’s debut crash game, Rocket Racers.

“As we continue to strengthen our casino offering to complement our leading sportsbook we couldn’t find a better partner than ESA Gaming,” added Gatis Licitis, COO of betBonanza.

“Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”

This partnership has seen ESA Gaming kick off its 2023, following on from a previous agreement made with Pariplay to host its titles on the latter’s Fusion platform towards the end of last year.