EveryMatrix has set sights on Ontarian growth after securing a strategic partnership with DraftKings to target players in the Canadian province.
The sports betting and online casino operator will leverage EveryMatrix’s igaming capabilities to offer its Ontarian player base a number of slots provided by the supplier’s slot studio subsidiary Armadillo Studios.
Armadillo slots that may land on DraftKings’ Ontario-facing platform include Alice’s Mad Fortune, Surging 7s, Tiki Time Exotic Wilds, Hot Hot Balloons, Cookie Bonanza, Franksylvania and the studio’s latest release, Cookie Kingdom.
In addition to the provider’s in-house content, DraftKings players in the province will benefit from the supplier’s B2B aggregation platform SlotMatrix.This will see slots from EveryMatrix’s studio partners such as Hacksaw Gaming, Platipus, Push Gaming and Relax Gaming added to the operator’s online casino offering.
Erik Nyman, President, EveryMatrix Americas, commented: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest igaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”
Last month, EveryMatrix revealed in its Q2 2024 financial report that its casino segment, including SlotMatrix, had performed considerably well after securing an 11th consecutive quarterly record for gross gaming revenue.