Evoplay Entertainment has announced its new rebrand to solely Evoplay, transforming from an up-and-coming game to one of the industry’s ‘most exciting tech-first’ gaming suppliers.
As part of the new image, the company’s logo and typography is said to ‘live up to inspiring games they represent’, with Evoplay’s look, its voice and its direction are now uniting to meet audience needs, position itself as the very best igaming developer in the business, and support its partners in providing a true launchpad to help operators grow.
Commenting on the rebrand, Ivan Kravchuk, Evoplay’s CEO, said: “In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape.
“Visually, we’ve refreshed our look and created a new logo, typography and a mascot – these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what we usually see in our industry.
“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise, and the brand values that will dominate our work going forward.”
The provider has surged in popularity since its launch in 2017, and has continued to establish itself as the industry’s ‘fastest-growing studio’, delivering games that offer ‘hugely impressive’ retention rates.
In addition to continuing to produce popular instant, table and video slot games, Evoplay will apply its approach to supporting its partners in bringing new audiences to online casinos.
“This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations, and unparalleled partner service,” added Vladimir Malakchi, Evoplay’s CCO.
“We are confident that Evoplay will not only be the game developer of choice for online casinos – but will also help raise the profile of the industry itself and attract new audiences. We’ve always had bold ambitions – what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions.”