FlowPlay has announced the launch of an in-game partnership between multi Grammy award winning country singer Willie Nelson and Casino World.
Under the terms of the deal, Casino World players will be able to select from country music-themed avatars to customise their in-game persona and build cities with new features including tour buses and structures from “Willie’s Luck Texas ranch”.
“All of our games, features, partnerships and campaigns are built with the intention of fostering community in and outside our worlds,” said Derrick Morton, CEO, FlowPlay. “Our partnership with Willie Nelson is no exception. Few things bring people together better than music, and Willie has long stood as one of the most iconic figures in the industry.
“His involvement in Casino World will bring a new level of relatability, personality and excitement to our game, and we’re eager to share this initiative with our passionate community of players.”
Casino World offers over 40 casual casino-style games including nearly 30 slots and the ability to create and customise immersive cities complete with buildings, luxury hotels, dance clubs and slot halls.
Players will be provided new avatars complete with cowboy hats, Western shirts, bandanas and Willie Nelson-themed clothing. Furthermore they will be able to add country music venues to their cities, including a tour bus, a Nelson inspired dance hall, Luck Opry House and Luck Headquarters from Willie’s Texas ranch.
Using winnings earned from casino gameplay, players can personalise their Casino World cities and build “Party Rooms” to chat, share “Charms” and interact more intimately with their avatars.
In addition to the new Willie Nelson avatar, Casino World features 180 newly designed player avatar graphics that have unique personality characteristics, including movement-based expressions and soundbites.