Flows has inked a deal with Hub88 to provide its FlowsWave solution.
The new deal will provide Hub88 with the capability to launch tailored campaigns and gamified journeys for customers. FlowsWave is described as a pop-up messenger that allows operators to immediately react to player feedback in real time.
Gabriel Kolawole, Director of Product at Hub88, said: “Everything we build at Hub88 is ultimately in service of our operators’ success. Flows accelerates our ability to deliver richer, more personalised player experiences at scale, giving operators on our platform a meaningful edge in retention and engagement. We’re excited to put that into practice.”
Flows has positioned itself as a ‘no-code orchestration platform’ for the iGaming industry.
Firms such as Light & Wonder and High Roller have utilised to support product launches, including the latter’s Finish casino Kassuuu.com – named after Kassu, the Finnish word for casino.
Dan de Souza, Vice President of Commercial at Flows, said: “We’re delighted to welcome Hub88 to Flow’s customer base. They have a clear ambition around player engagement, and Flows gives them the flexibility to connect systems, move quickly and bring that vision to life. We’re excited to see what Hub88 builds with Flows.”