South Africa is leveling up in terms of gamification, as Light & Wonder confirmed the expansion of Elk Studios with Hollywoodbets in the market.
It bolsters the expansion of Elk Studios, as the supplier commences its evolution into Africa.
As a result of the move, Hollywoodbets will gain access to several of ELK’s top-performing global titles, including GRITTY KITTY and TROPICOOL, while PIROTS makes its first-ever appearance in South Africa.
This launch is bolstered by the Light & Wonder Infinity platform, enabling ELK Studios to go live initially with one of Light & Wonder’s strategic operating partners. Following this early-access period on Hollywoodbets, ELK content will become available to all licensed operators across South Africa.
The growth of South African market continues, with Virgin Bet also confirming its footprint in the market.
The move builds on the LiveScore Group’s presence in Nigeria as it continues to grow across Africa.
Since its launch in 2019, Virgin Bet has evolved as a leading betting brand in the UK, as it now looks to grow into new potential markets.
Gail Odgers, Head of Marketing, Virgin Bet South Africa, commented: “Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously.
“South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us.
“Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”