Games Global is set to produce a number of slot releases tailored to wrestling fans after securing a branded content partnership with World Wrestling Entertainment.
Under the terms of the agreement, Games Global will produce three bespoke WWE-themed slots over a three year period. The partnership will kick off with the release of WWE Bonus Rumble: Gold Blitz next month in August.
Andy Booth, Chief Product Officer at Games Global, commented: “Games Global is thrilled to step into the wrestling ring with WWE and deliver powerhouse content that will appeal to our audiences around the world.
“Some of the most iconic WWE superstars will bring our three titles to life and ensure players are immersed in the exciting world of sports entertainment.”
The partnership aims to allow both companies to “recruit new players and fans”, citing a similarity between the target audiences of the WWE and Games Global. Each WWE slot that is produced will be taken live in all of Games Global’s “key markets”, excluding the US.
Games Global has strengthened its ties with the sporting world through this collaboration, having recently entered the octagon with the UFC to produce UFC Gold Blitz Extreme via Fortune Factory Studios – one of the group’s supplier subsidiaries.