GAN has reached a multi-year rights deal with Incredible Technologies, giving the group exclusive rights to all of the companies online games.
As a result of the deal, IT will distribute its entire online games library exclusively through GAN’s platform (or though Super RGS in the US), providing it with an ‘exclusive and substantial’ portfolio of online casino slot gaming over the coming years.
GAN’s chief commercial officer, Jeff Berman, commented: “We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intra-state markets of America.
“Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail US slot games. Few content providers in the US market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies.
“The popularity of IT’s slot games, including the player-favourite Ultra Rush themes, will be a critical addition to our portfolio as we commit ourselves to become a leading provider of exclusive online content.”
IT’s existing online operations in New Jersey will immediately begin producing revenue for GAN from its online content licencing fees. For the platform, the deal also means that its exclusive online slot partners’ content will now represent almost seven per cent of the total slots sold in the US in 2020 alone.
Moreover, the long-term deal will allow IT to focus resources in order to rapidly increase its online portfolio, working with a single partner that already has a major online distribution network in the US. IT’s online games collection is also expected to reach over 110 during the term contract, including some of its ‘most well-known’ slot machines, such as Crazy Money and Money Rain.
IT’s SVP of gaming, Daymon Ruttenberg, added: “Our partnership with a proven and premier partner like GAN advances the online US distribution of our leading portfolio of gaming content.
“Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities. We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the US igaming market as it continues to grow.”