Greentube accelerates African expansion via Sunset tie-up

South Africa

Greentube has utilised its Novomatic ownership to extend its reach in the African market as Novomatic Africa secured a content partnership with Sunbet

Under the terms of the agreement, Sunbet will utilise the slot developer’s Greentube Mynt RGS service to integrate its complete collection of igaming titles into its South Africa-facing casino lobby. 

Markus Antl, Director Global Sales and Key Account Management at Greentube, stated: “Launching in South Africa is a milestone for Greentube and we couldn’t have picked a more prestigious partner than Sunbet. Our content will benefit from the experience and local knowledge of such an established operator with a wide customer base.

“We’re looking forward to introducing our games to a new audience in another territory and are especially thrilled to do so via our Greentube Mynt platform.”

Sunbet will leverage Greentube’s RGS technology which allows partnered operators to integrate the studio’s slots alongside a set of player retention tools, such as promotional campaigns and tracking, that hope to drive “next-level engagement”. 

As a result of the partnership Sunbet players based in South Africa will gain access to Greentube’s portfolio of slot releases, including Thunder Cash, Dolphin’s Pearl, Diamond Cash Mighty Buffalo and Charming Lady’s Boom. 

Simon Gregory, CEO at Sunbet, added: “Greentube’s reputation precedes it and so we’re extremely confident of the content we’ll be able to debut to our players.

“We pride ourselves on the premium products we make available and Greentube’s slots will go a long way to maintaining that pursuit of excellence.”

On the other side of the equator, Greentube recently deepened its influence in the North American market by offering slots in Ontario via Caesars Digital