iGP has boosted its iGaming Deck aggregation solution through the addition of Aviatrix’s suite of crash games.
This deal bolsters the 10,000 games from over 40 providers already on the cloud-based platform. iGP says Aviatrix’s focus on engaging and retaining players through its content aligns with its desire to deliver tools that support acquisition, cross-selling and player loyalty.
Jovana Popović Čanaki, CEO at iGP, commented: “Content has always been central to us, which is why working with innovative studios like Aviatrix is so important to our strategy.
“We’re also continuing to develop tools that give operators more flexibility in how they engage players. Whether it’s improving retention or supporting cross-sell strategies, our focus is on making these capabilities easy to access and manage through iGaming Deck.”
The agreement continues iGP’s push to enhance its aggregation platform.
Last month, the company announced a partnership with Tequity for its suite of game development tools and infrastructure. In doing so, this brought Tequity’s White Label Originals to the iGaming Deck, helping operators to create tailor-made gaming experiences for new audience segments.
Product development
iGP experienced a self-described “Ready to Launch” phase in 2024 and in doing so established three core solutions which comprise the company’s experience with its platform, white label and aggregator.
At the recent SBC Summit Rio, iGaming Expert quizzed Dirk Camilleri, Chief Product Officer at iGP, about the company’s product development process.
“It’s a really iterative process that we undertake,” he said. “We launch a new feature or product for a small subset of players to understand how they interact with it, gather feedback so we can proceed to the next stage of development. Sometimes it can be two iterations, sometimes it’s five. We do a lot of polishing and testing before we decide to fully launch a final product.”
Camilleri added that every new product must be rigorously tested so “that it is bulletproof”.