Inspired & Betano bid for home run with virtual baseball launch


Inspired has teamed up with Betano brand to launch Home Run Shoot Out Legends, a virtual baseball product using licences from the MLB Players Alumni Association

Betano, a Kaizen Gaming subsidiary, is set to exclusively launch Inspired’s baseball title in several markets across Europe, South America, North America and Africa, as well as in Greece and Cyprus under the Stoiximan brand. 

The new virtual sports product allows players to bet on virtual games of baseball, with the in-game characters represented by baseball legends such as Babe Ruth, Cecil Fielder and Mickey Mantle thanks to licensing from the MLB PAA. 

Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, stated: “The Kaizen Gaming team sees the incremental revenue value that our Virtuals products can drive. It is a true partnership, enabling us to enhance our products and distribute them to a wide range of regulated markets, including North America. 

“As the Betano and Stoiximan brands continue their dynamic growth, we will continue to deliver the highest quality and most diverse range of content, including branded American football and basketball to players across its international portfolio.”

Home Run Shoot Out Legends will also be launched via Betano in Ontario, aiding Inspired’s strategy of bolstering its position in the North American market, which is also supported by baseball’s large fan base on the continent.

“Collaborating with Inspired has been a resounding success,” added Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming. 

“We have launched a unique collection of products across a range of territories and are planning to provide more thrilling and entertaining experiences to the global community of players in the near future.”