Online games supplier and content aggregator iSoftBet will see its catalogue of proprietary slot content launch across multiple emerging regulated markets via its new partnership with OlyBet.
Launching across Estonia, Latvia and Lithuania, OlyBet will offer its customer base a wide selection of iSoftBet slots including Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win and Gold Digger.
Federica Faggiano, chief commercial officer at iSoftBet, said: “OlyBet is recognised as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania.
“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content.”
Additionally, iSoftBet will supply OlyBet with its suite of player engagement tools, headlined by iNgame, proven to increase retention and boost player lifetime value through a collection of products such as real-time leaderboards.
The commercial agreement marks the latest expansion for iSoftBet that has experienced a bumper 12 months recruiting heavily in 2020, hiring several key C-level executives, as well as winning the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards.
This latest partnership agreement comes off the back of iSoftBet’s ninth Megaways title launch in just 12-months with The Ruby Megaways, labelled as a ‘classic-style slot reminiscent of the heyday of land-based casinos’.