iSoftBet ‘thrilled’ with Alphabet Gaming agreement

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Igaming supplier iSoftBet have announced a partnership with Bulgarian operator Alphabet Gaming.

The deal will see iSoftBet’s catalogue of games delivered to Bulgarian players through Alphabet Gaming’s online casino brand, Alphawin.

Federica Faggiano, Chief Commercial Officer at iSoftBet, stated: “We are thrilled to announce the establishment of our partnership with Alphabet Gaming and its subsidiary brands.

“Our content will now feature on the site of the group’s online casino brand, Alphawin, alongside other popular innovations from the wider industry. This deal underlines the appeal of our content in Bulgaria, and our long-term commitment to the region.”

After success in the land-based casino market, Alphabet Gaming recently branched out into the online sector to create Alphawin. The company recently secured a deal with Playson to bolster their online portfolio in September 2021.

Alina Dandörfer, Co-Founder & Director of Apparat Gaming, said: “We’re delighted to have reached an agreement with Hub88, an impressive platform provider which produces great results.

“Thanks to the company’s speedy integration process, we were able to get our games live so quickly. This partnership is a great boost to our ambitious growth plans, allowing us to introduce our content to more players and operators.” 

This comes as iSoftBet’s latest agreement to strengthen their presence in European markets, tapping into the Bulgarian market for a second time this year after issuing a deal with Kaizen Gaming in February.