Konami has become the first manufacturer to throw its hat into the ring to supply the Japanese casino market.
The supplier confirmed that it has submitted a licence application to the Japan Casino Regulatory Commission (JCRC) ahead of the expected opening of the country’s first casino in 2030 in Osaka.
The construction is being led by a consortium of MGM Resorts International and Orix Corporation, which was awarded the first integrated resorts licence after Japan passed the IR Promotion Bill in December 2016.
Konami expressed its excitement at participating in the ‘formative stages’ of Japan’s casino industry, and said it has committed significant resources to ensure compliance with legal, regulatory and cultural expectations.
Tom Jingoli, President and Chief Operating Officer at Konami Gaming, commented: “Konami remains focused on supporting regulatory objectives and partnering with stakeholders to deliver compliant, high-quality gaming solutions tailored to the needs of the Japanese market.
“This milestone in Konami’s application process with the JCRC represents a significant, coordinated effort across multiple business units and jurisdictions, supported by decades of experience operating in highly regulated gaming markets worldwide.”
Two more licences are available as part of the legislation, and a new application window is set to open between 6 May 2027 and 5 November 2027, following a directive from Prime Minister Sanae Takaichi to accelerate the pace of casino development.
Konami’s understanding of the market will undoubtedly position the firm well when it comes to successful expansion and ensuring success in the new market.
Japan is viewed as different to any other Asian market, requiring nuance and cultural understanding when ensuring player engagement.
International firms such as Caesars Entertainment, Wynn Resorts and Hard Rock International were all linked to applications previously, and they will likely again show an interest in gaining a presence in the market.
For Konami, the move sets the firm up to be at the forefront of the development of Japan’s casino sector, and the company’s origins in Japan will provide it with a significant understanding of the unique cultural factors fuelling consumers.
Lori Olk, Senior Vice President and Chief Compliance Officer at Konami Gaming, added: “Konami’s early filing demonstrates our commitment and readiness to engage constructively with Japan’s regulatory framework from the outset.
“We have approached this process with a focus on transparency, preparation, and alignment with the stringent standards established by the JCRC.”