Lady Luck Games praises ‘landmark’ Powered by Relax partnership

Relax Gaming has secured its latest Powered By Relax platform partner, forming an alliance with UK-based slot provider Realistic Games.

Lady Luck Games has hailed a ‘landmark partnership’ with Relax Gaming, securing an agreement to become the latest addition to the latter’s Powered by Relax programme. 

The deal will see a number of Lady Luck slot titles made available to operators via the Powered by Relax distribution network, including titles such as The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues.

“We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators,” stated Mads Jørgensen, Co-Founder and Chief Executive Officer of Lady Luck Games.

“This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership.”

In addition to its premium slot titles, Powered by Relax affiliates will also gain access to Lady Luck’s branded content with games like Beetle Bailey and Popeye, developed in collaboration with King Features. 

Shelley Hannah, Director of Casino Products of Relax, added: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. 

“We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.”

This partnership adds to a busy week of expansion for the Swedish slot studio, following a recent deal made with Microgame to take its titles live in Italy through a distribution network of 50 gambling operators.