Lady Luck Games ‘propelled to new heights’ through Soft2Bet partnership

Lady Luck Games has praised a “pivotal moment” in its expansion efforts after securing a content partnership with online casino operator Soft2Bet

Through the collaboration, Soft2Bet will host the supplier’s range of igaming titles, including Astro Anna and Beetle Bailey, on its casino platform, as Lady Luck aims to solidify its position in regulated markets. 

“Our collaboration with Soft2Bet marks a pivotal moment in our journey to becoming a top-tier casino game provider,” said Mads Jørgensen, CEO of Lady Luck Games.

“Soft2Bet’s strong presence in multiple markets, combined with our unparalleled gaming experience, creates a powerful synergy that will propel both companies to new heights. We are confident that our innovative games will captivate Soft2Bet’s players and contribute to our mutual success.”

This move continues a busy spring period for the igaming supplier, coming shortly after LL Lucky Games announced it had received the appropriate notice from the Malta Gaming Authority to supply titles from its in-house studios, Lady Luck Games and ReelRNG, in the nation. 

George Wadsworth, Head of Casino of Soft2Bet, added: “Lady Luck Games has quickly gained a reputation for developing visually stunning and highly engaging casino games.

“Their unique game mechanics and commitment to innovation align perfectly with our vision of offering the best gaming experience to our players. We are thrilled to embark on this journey with Lady Luck Games and eagerly anticipate the positive impact this partnership will have on our platform.”