Light & Wonder has targeted a move of Greek expansion by extending its strategic partnership with bet365.
Through the partnership, bet365 will host an array of Light & Wonder’s “premium content” on its Greek online casino, including Jin Ji Bao XI, Endless Treasures, Lock it Link, Diamonds, 88 Fortunes, Marvellous Mouse Coin Combo and Very Fruity.
Luke Dimech, Commercial Account Director at Light & Wonder, commented: “We are thrilled with this new expansion to our long-standing relationship with Bet365 who will now be able to offer our premium content to Greek players.
“We have been placing a significant effort on building a strong presence within the Greek market from day one of market opening and are ecstatic to be able to now offer our product to Bet365 and continue our growth journey together.”
The partnership builds on an existing relationship between the two brands, having previously agreed to similar integrations in other territories.
A bet365 spokesperson added: “We’re delighted to welcome Light & Wonder into our portfolio of innovative and cutting-edge content providers in Greece.
“The gaming experience at bet365 Games is never ordinary, and we feel that the agreement will provide our Greek customers with some of the most boundary-breaking titles on the market.”