RubyPlay launches Immortal Ways Luva with TikTok’s Luva de Pedreiro

RubyPlay has announced the launch of its next slot title, Immortal Ways Luva, collaborating with Brazilian TikTok star Luva de Pedreiro and his recently launched operator brand, Luva Bet

Launching exclusively with the social media influencer’s betting and casino platform, the game will incorporate RubyPlay’s proprietary Immortal Ways mechanic, offering 10,000 ways to win with a maximum payout of x1,000 the player’s bet. 

Dr. Eyal Loz, CPO of RubyPlay, stated: “We’re thrilled to be collaborating with Luva de Pedreiro on our latest Immortal Ways title. Luva’s inspiring life story motivated our team to deliver something truly unique that we are all very proud of.

“We’ve seen some fantastic success since debuting the Immortal Ways mechanic, and we can’t wait to see players jump in and discover Luva’s origin story, with boosted RTP rates, bigger prizes and a pioneering gameplay experience. Get ready for kick-off.”

Having risen to fame via TikTok football videos, Pedreiro has amassed over 50 million followers across YouTube, TikTok and Instagram, leading him to branch out into the igaming industry with the launch of Levi Bet in May 2023. 

RubyPlay’s upcoming slot release will showcase themes and features inspired by Pedreiro’s life and is set to offer an ‘enhanced volatility level’ with an RTP of 97 per cent. 

The slot will also use gold coin symbols that can drop into Immortal Arrays sections in the second, third, fourth and fifth reels. 

These coins will appear with multiplied bet amount prizes that can be won if the special reels become filled with coins, which stay sticky on the reels for three spins.  

Furthermore, landing a coin wheel symbol will trigger the bonus feature to the side of the reels, offering chances to win cash prizes, multipliers or one of four jackpot prizes, with a grand jackpot of x1,000 the player’s bet available.