MGA aims for 50 title launches as part of 2022 strategic plan

Spanish-based supplier MGA Games aims to launch more than 50 products next year as the company presents its strategic plan for 2022.

MGA Games aims to launch more than 50 products next year as the company presents its strategic plan for 2022.

Alongside the product releases, the company’s roadmap also includes international strategic alliances, global exclusivity agreements, promotional actions, as well as localised and imported land-based rules. 

Introduced by José Antonio Giacomelli, general director of MGA Games, he went on to note that the plan for next year is to create and certify more than 50 international titles with IPs – similar to its celebrity Paolo Futre and Sylvia Geersen slots and its Spanish, Colombian, and Portuguese Celebrities series, the company will also aim to bring “famous personalities” to Italy, Holland, Germany, Sweden, and Denmark.

“We have taken the product a step further with games such as Golden Throne, The Last Gladiator and Cleopatra, and our strategy is to localise all the games for each of the markets we are going to penetrate,” said Giacomelli.

In 2021, MGA Games landed in Portugal, where they signed agreements with 75 per cent of operators with its Portuguese Celebrities series, such as Paulo Futre, Anna Catharina, Chef Jackal, already live with Pokerstars.

Moving forward, MGA Gamessales manager, Sara Gómez, pinpointed Netherlands as its next destination stating “we have everything ready to launch with Microgaming, Pariplay, Oryx and Leander, among others”.

In parallel, MGA Games is also working on launching products in Italy, where agreements have allegedly been signed with five major operators. 

“We will be working with the strategy that has helped us succeed so well in Spain and will continue our expansion by replicating this success in all regulated countries in Europe, starting with the certification of more than 30 games for these new jurisdictions,” added Gómez.

Focusing on the Spanish market, where MGA notes its slot titles feature in 95 per cent of national online casinos, the firm aims to increase its commitment to the national market in 2022 with 26 new three reel Spanish Celebrities products – compared to 18 in 2021.

Another part of the product strategy was the commercialisation of its new table game, the “Grand Croupier Roulette,” with its own 3D engine.

Finally, Roberto Ayala, R&D director of MGA Games, explained in more detail the firm’s expansion of its slot catalogue with Big Time Gaming’s Megaways which will see MGA personalise its Celebrities series with the renowned mechanic.