Online casino listing site Mr Gamble has launched a dedicated English-language Twitch channel aimed at driving engagement with players in the US market.

Operating one of the most watched Twitch channels in Finland, having amassed over 20,000 subscribers, Mr Gamble combines ‘highly entertaining streams’ with ‘the most thrilling slots available’, taking the same approach with its newly unveiled US-focused channel.

Tero Päivärinta, head of accounts at CashMagnet and Mr Gamble, noted: “Our Finnish language Twitch account has proved to be a massive success, so it made sense to launch an English language version of the stream aimed at players in the US market.

“We see our Twitch channels as a great way to drive brand awareness among players and particularly in the US to introduce them to online casino and slots play. Our streamers are highly entertaining but also take the time to talk through what is happening with each spin.

“This will ensure that players have fun watching the stream while also familiarising themselves with an online casino and how online slots work. Then, of course, they can head to the Mr Gamble site where they can browse and compare the best brands in the market.”

Broadcasts will take place daily and will feature a selection of different well-known streamers from the number one slot channel in Finland, Mr Gamble Slots.

Streamers will be playing at casinos available to players in the US market and will feature hand-picked slots from the most popular developers. Games will be chosen based on the entertainment value they provide when being streamed, including the all-important big-win potential.

The affiliate, which made its debut in New Jersey in March, is currently applying for licenses in other US states.