NetEnt and Betsson link for Fruit Shop Megaways launch

NetEnt and Betsson Group have agreed a new partnership for the exclusive launch of the gaming operator’s new slot, Fruit Shop Megaways

Available from January 21, a week before it is launched network-wide, the latest release marks NetEnt’s first big title of 2021 as the content developer looks to strengthen its portfolio of games. 

Carl Ejlertsson, games director at NetEnt, commented on the exclusive launch with Betsson: “We’re excited to partner with Betsson for the exclusive early launch of Fruit Shop Megaways. 

“The original Fruit Shop has proven to be a timeless classic – still popular 10 years on from its release – and adding the wildly successful Megaways mechanic takes the game to another level. Players are going to love the combination.”

The release builds on the successes of the original Fruit Shop game, which Betsson Group has praised as ‘consistently being one of the top performing games’.

“Fruit Shop Megaways stays true to its energetic and colourful predecessor and this time contains a random reel modifier, which varies the symbol height on each reel with every spin, creating 117,649 potential ways to win,” Ejlertsson concluded.

“And the sweetest thing about Fruit Shop Megaways? It’s available on Betsson brands as of 21st January – a week before it’s launched at any other casino.”