Octoplay partners with Sky Betting & Gaming to expand UK presence

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Octoplay has secured a content partnership with Sky Betting & Gaming, expanding its presence in the UK market.

Through the deal, Octoplay’s full games portfolio will be integrated into the operator’s offering via the supplier’s proprietary game server.

Launching in 2022, the supplier promises titles that deliver “explosive and rewarding gameplay” which push the “boundaries with features such as jackpot hunt”.

“Sky Betting and Gaming is a top-flight operator with a large and loyal player base that we hope will fall in love with our games,” stated Ralitsa Georgieva, Director of Business Development at Octoplay.

“The fact that we are able to partner with such an esteemed operator shows just how far Octoplay has come in a short space of time and proves that we are hitting the mark with the games we are developing and launching.

“This is another important deal for us as we continue on our mission to become the leading supplier of thrilling online casino content to operators in regulated markets.”

Octoplay already has an existing relationship with Sky Betting & Gaming’s parent company, Flutter Entertainment, after securing a similar content deal with its Paddy Power and Betfair brands in December last year.

Philippa Ayres, Head of Content at Sky Betting and Gaming, added: “Octoplay has quickly become a sought-after game provider and we are delighted to have added a selection of its Smash Games to our casino lobbies.

“These are highly engaging games that draw players in with their fun themes and action-packed gameplay. They also bring differentiation to our offering at a time when players are seeking more non-traditional slot content. This is a really strong partnership for us and Octoplay.”