Pariplay has extended the reach of its Fusion aggregation platform to the Canadian province of Ontario as it launches content with Caesars Sportsbook & Casino.
Under the terms of the agreement, Caesars’ Ontario-based players will gain access to slots hosted on the NeoGames subsidiary’s Fusion platform with titles from in-house studio Wizard Games, including Gods of Kemet, Spirit of Mustang and Wolf Riches set to go live initially.
“It’s a privilege to once again be responsible for the first studio to take its games live through Pariplay in a new region with Caesars Sportsbook & Casino, this time in Ontario,” explained Joey Hurtado, Managing Director at Wizard Games.
“We believe our games will continue to resonate with players across North America and look forward to seeing how Canadian players react to what we put in front of them.”
Content from third-party vendors and Ignite programme partners will be added in the coming months, including a plethora of titles created specifically for the North American market.
Fusion currently offers more than 14,000 games from over 100 suppliers, in addition to a comprehensive suite of back-office conversion and retention tools that are suggested to enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Matthew Sunderland, SVP of Igaming at Caesars Digital, noted: “Pariplay’s extensive collection of content, which includes its acclaimed Wizard Games range, is something we’re excited to share with our players in Ontario.
“The addition of these games brings considerable value to our already diverse portfolio, ensuring our players will be engaged by high-quality casino content.”
While this deal sees Pariplay turn its focus to the Canadian igaming space, the brand recently oversaw a similar content launch with Caesars in the US when it launched Wizard Games slots on the latter’s casino platforms in New Jersey earlier this year.
Shivan Patel, VP of North America at Pariplay, added: “We continue to make progress in the North American market and this launch marks the latest significant achievement, as we strive to offer a content portfolio that is honed to the preferences of players in the region.
“Caesars Sportsbook & Casino has already proven to be a highly valuable partner in New Jersey and we are excited to extend our alliance to cover another market of great potential in Ontario.”