Pariplay ‘thrilled’ to expand Swedish influence with ATG

Pariplay, the Neogames subsidiary, has secured an agreement with ATG, taking the former’s aggregated content live with the Sweden-based operator.

The distributor’s content can now reach ATG’s player base north of 1.3m users, supplying them with its Fusion content that consists of over 14,000 games from more than 80 different operators. 

“ATG is a well-established and much-loved brand in Sweden with a long history,” commented Moti Malul, Chief Executive Officer of NeoGames.

“Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”

This collaboration has allowed Pariplay to combine with Sweden’s largest operator, claiming 30.3 per cent of the regulated market.

Amongst Wizard Games and other operators’ titles within Pariplay’s Fusion platform, ATG players will gain access to slot titles such as Dragons of the North, Spirit of Mustang, 12, Super Hot Diamonds Extreme and Jade King.

In addition, ATG players will now have access to a suite of back-office conversion and retention tools that are said to ‘enhance player value’.

Maria Allmér, Head of Casino at ATG, added: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers. 

“By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”