EveryMatrix’s PartnerMatrix is bringing its affiliate ecosystem to the operator network of Vyking through a new partnership
Vyking-partnered operators will be able to utilise the PartnerMatrix affiliate platform without having to go through a separate integration or a third-party sign-up.
Using a single back office to manage the process, operators will be able to build, launch and scale affiliate programmes natively.
Vahe Khalatyan, Chief Executive Officer of PartnerMatrix, stated: “At PartnerMatrix, we believe affiliate management should be more than software — it should be an ecosystem that helps operators make better decisions and grow with confidence.
“Partnering with Vyking allows us to bring that approach to a wider network of operators, combining powerful technology with the flexibility and visibility needed to build high-performing affiliate programmes from day one.”
Within one iGaming affiliate ecosystem, PartnerMatrix combines affiliate tracking, campaign management and data intelligence to improve how the best-performing affiliates are identified, streamline commission payments, and make faster, data-backed investment decisions.
Vyking’s operators can now launch a fully functional affiliate programme quickly with control over affiliate performance and payouts, as well as access to tools to bolster performance.
Florian Klimpka, Chief Product Officer at Vyking, added: “Operators need more than great content and infrastructure, they need the tools to grow their player base efficiently, and affiliate marketing remains one of the most effective channels for doing that.
“PartnerMatrix gives our operators a platform they can trust from day one, built specifically for iGaming and proven to drive results. It’s another example of how Vyking is focused on giving operators full control and flexibility to scale on their own terms.”
Earlier this year, PartnerMatrix formed a partnership with Broadway Platform to support the latter’s clients with managing and scaling offline traffic operations alongside digital affiliate activity.
Meanwhile, PlayAIO received investment from Vyking Ventures to help advance and develop data and AI innovations across the global iGaming industry.
The deal sees the investment arm of Vyking continue to back companies which help build up iGaming infrastructure, intelligence and automation, since PlayAIO focuses on ‘making complex data simple, clear and actionable for operators, suppliers, and industry partners’.