Play’n GO has broadened its footing in the UK’s online casino market after reaching a ‘milestone’ agreement with Betway.
Following similar UK-focused content partnerships for the studio with the likes of William Hill and 32Red, the supplier has partnered with Betway to integrate its slot releases into its UK-facing online casino platform.
Anthony Werkman, CEO of Betway Group, noted: “We’re delighted to announce that Betway are partnering up with Play’n GO in the UK market.
“Play’n GO’s flagship titles, such as Book of Dead, Reactoonz and Legacy Of Dead, are sure to be very popular with the Betway customers who love exciting and innovative content.
“Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n GO.”
Through the partnership, Betway players in the UK will gain access to Play’n GO’s full roster of slot content, including titles such as Book of Dead, Sweet Alchemy, Reactoonz and more.
“We’re thrilled to partner up with Betway, who have such a positive reputation in the UK market,” added Anna Mackney, Regional Director, UK at Play’n GO.
“Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalogue.
“Both Betway and Play’n GO are sure to prosper from this partnership, and we look forward to many years of success working together.”