Play’n GO bolsters global presence with Sky Betting and Gaming launch

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Flutter Entertainment has extended its partnership with igaming supplier Play’n GO, launching the latter’s slot releases on Sky Betting and Gaming’s online casino platform. 

Under the terms of the deal, Play’n GO will access Sky’s player bases in 25 regulated markets worldwide to supply players with its complete range of slot titles including ‘flagship titles’ Book of Dead, Reactoonz and Boat Bonanza. 

Anna Mackney, Regional Director, UK, Play’n GO, said: “This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry. 

“Play’n GO is committed to growing our UK business and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.”

This collaboration has extended the supplier’s partnership with Flutter as the two entities have remained close partners in the UK market for several years.

Eamonn Beardsley, Head of Content, Sky Betting and Gaming, added: “Play’n GO has been part of the Flutter family for some time now, so it’s a great pleasure to bring them under the Sky Betting and Gaming umbrella now too. 

“Play’n GO’s customer-friendly, inventive catalogue of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together.”